ADDA is a personal project that I hope one day will become a reality.
I designed the concept and app as my final project in my UX/UI bootcamp.
I designed the concept and app as my final project in my UX/UI bootcamp.
Context
I am a person who appreciates sneakers. I do not buy collectibles or very expensive models, but I am guilty of having several dozen pairs.
One day Nike announced the release of a new model that caught my attention. I registered on their platform and read the instructions to obtain them: first I had to participate in a raffle on a set date, at 7 am. If I won the raffle, I would have the opportunity to buy them. So I set my alarm and at 7 am I submitted my details for the raffle. I didn't win and I didn't get the sneakers. But what surprised me the most was that after 5 minutes the model was already sold out. When I looked them up, mere hours later, people on Facebook were already selling them for double the original price.
This caught my attention and led me to investigate collector's sneakers. I wanted to understand how you get those kinds of sneakers and what kind of people buy them.
An example of these type of sneakers are the Jordan 11 Concord, which originally sold for $4,000 but now, if you happen to find them for sale, the price will be around $10,000 MXN.
An example of these type of sneakers are the Jordan 11 Concord, which originally sold for $4,000 but now, if you happen to find them for sale, the price will be around $10,000 MXN.
Research
I went on Facebook and found, not one, but many Facebook groups dedicated to sneakers: buying them, selling them, admiring them. I joined several groups and asked around to see if people would be willing to talk to me for a project. To my surprise, I was able to interview 100 people.
The frustration many of these people felt was palpable. Some of them routinely try to get sneakers at their release date (60%), and almost all of them have failed (80%). Most attribute how fast sneakers sell out to bots owned by resellers.
An interesting thing I discovered was that 80% of the interviewed said they'd be willing to buy used sneakers, as long as it's original and in good state, and actually 60% have already bought used.
But what is the most common option when they can't find the sneaker? Buying from a reseller.
The solution
I designed ADDA, an app designed to help sneaker-heads get what they want, safely and at a fair price.
Something for everyone
ADDA is an app where sneaker-heads can shop or sell sneakers that would otherwise be hard to get. Users decide what they want to do: buy new or used, pay the asking price or make a bid.
Buyers get:
- Guarantee of originality and quality
- Shop without meeting strangers or going out
- A fair price (you pay what you're willing to pay)
- A greater chance of getting the model you are looking for
- Shop without meeting strangers or going out
- A fair price (you pay what you're willing to pay)
- A greater chance of getting the model you are looking for
And sellers get:
- To sell from home (no dealing with strangers)
- Sure money after sale
- No need to clean your sneakers
- No shipping fee
- Greater market reach
- Sure money after sale
- No need to clean your sneakers
- No shipping fee
- Greater market reach
The shopper's experience
When a person wants a pair of sneakers, they can look them up and decide if they want to buy new or used. Whichever option they decide, they'll see all the sizes and options available. If they choose a used pair, they can see pictures of the sneakers from all angles along with captions explaining any details the pair may have. Once the user decides on a sneaker, they can pay the seller's asking price or enter a bidding war with other users.
The process
The main attraction of ADDA is that we take care of the most tedious part of the sales process:
- The seller uploads the information of his product.
- The buyer selects the product.
- The seller sends ADDA the product.
- ADDA inspects the sneakers and approves or cancels sale.
- ADDA sends the product to the buyer.
- The seller receives their money.
The buyer receives notifications at each step of the process to have an idea of what is happening with their order.
How does ADDA make money? The seller is charged a commission per sold pair.
ADDA is not yet available, but hopefully one day it will be.
Are you interested in investing?
Are you interested in investing?
